Lonneke presenting TGFC season 2

During Amsterdam Fashion Week in February 2012, The Green Fashion Competition was going to announce the winners of season 2 . As I am the Ambassador of this great competition, I was going to host the live show. For this, I wore a beautiful green dress by Elsien Gringhuis, the winner of Season 1.  The evening started with Elsien showing her new collection.

TGFC logo

TGFC campaign

About TGFC:

 The Green Fashion Competition has been initiated to create a shift towards a more ecological economy, this by stimulating Entrepreneurs and Green Fashion. After the competition the designers that win are being supported to make sure they become really a sustainable brand, a fashion label that is green and a fashion label hat lasts.

Queen Maxima

This year it was going to be even more exciting, as we heard that HRH Princess Maxima of the Netherlands was going to attend this show and this show only! Of course that got me a bit nervous, but exciting as well!  And next to that, the winner was going to be announced by Dutch Minister of Economic Affairs, Maxime Verhagen. With these kind of special people supporting us, of course we got a lot of  press and attention.

I had the chance to speak to Princess Maxima after the show. She is truly a remarkable strong and beautiful woman! I think the dutch can be proud that she will become the Queen of the Netherlands in the future together with Crown Prince Willem-Alexander who will be King.  She was also very interested in the winning designers, in their production process, and where they get there yarn and other products from. I think she liked the show!

HRH Princess Maxima of the Netherlands
HRH Princess Maxima of the Netherlands wearing Jan Taminiau by Joey Holthaus

Minister Maxime Verhagen and Princess Maxima

Lonneke and Princess Maxima having a conversation about TGFC
Lonneke and Princess Maxima having a conversation about TGFC

About the winners of The Green Fashion Competition:

Winner of Category 2, the young entrepreneurs who are just starting out in the fashion industry, was won by NYC based designer Carrie Parry! She had a colorful collection of wearable clothing, and with that she won 15000 euros and the support of the Green Fashion Competition group of business experts so she can create a successful business.

Winner Carrie Parry
Lonneke, Carrie Parry, Maxime Verhagen by Joey Holthaus

Winner of Category 1, the existing fashion labels, was Studio Jux. They have their work space in Nepal, and overall had the best business plan and outfits. They also have a men’sline of clothing. They won 25000 euros and the support of The Green Fashion Competition group of business experts so they can continue a successful business as they have right now.

TGFC winner Studio Jux
Lonneke, Studio Jux, Maxime Verhagen by Joey Holthaus
Lonneke presenting in front of 800 guests
Lonneke presenting in front of 800 guests by Joey Holthaus

Season 2 video:

 

And video of Season 1:

IN season one Note: This year The Green Collective was created, which also consists of The Green Design Competition with Ambassador Jurgen Bey, and The Green Architecture Competition, with Ambassador Johan van Lierop.

I hope initiatives like these will promote green fashion around the world!

Love, Lonneke