That time I did an 1 day juice cleanse

I once did an one day juice cleanse. All the way with the cheesy "I kiss my juice" pictures as proof.  I had a bit hangover from just drinking 2 bellinis at the Operation Smile Ball the day before. So when you don't feel so great, what do you do? Exactly you take care of yourself! Eating really healthy is your own medicine. So I decided to visit Organic Avenue.

About Organic Avenue

Organic Avenue was a vegan and rawfood chain in New York City. It was founded by Denise Mari, and back in the day I did an interview with her. There were so many new Organic Avenue Locations popping up around town at one point. To me it seemed they had a lot of success, but they also seemed to grow too fast. After a few years Denise sold the company, and from what I've read, she came back on board to run the company.  OA incorporated different foods into the menu besides cleanses (the vegan chicken and waffles was great!) but eventually they went out of business :( . Sad story of a vegan health food store I enjoyed so much in NYC! I notice many of my favorite restaurants have gone out of business, it is just part of doing business in New York City.

Organic Avenue Soho location
Organic Avenue Soho location before it closed

Now back to the juice cleanse story: There used to be an Organic Avenue Location in Soho, close to where I live, and I decided to do their one day cleanses.

The 1 day juice cleanse

I received 7 bottles of juice. 1 small one to start the day with chlorophyll, and 6 juices.  You were told to drink water in between..

1 day cleanse from Organic Avenue
1 day cleanse by Organic Avenue

8.30 am

Let's start this juice cleanse! I woke up tired and had my first juice at this time. A chlorophyll shot that made my tongue green! It has a specific taste, but it is not bad. Chlorophyll comes from plants and is an "extremely important bio molecule, critical in photosynthesis, which allows plants to absorb energy from light."- Quote from Wikipedia  

chlorophyll shot
chlorophyll shot

10 am

My first real juice is a nice simple orange juice. A great way to start a morning with some sweet citrus fruit juice.

orange juice
orange juice

12 pm

Green Love juice. Cucumber, celery, chard, spinach, pear, collard greens, kale, romaine, parsley, lemon juice. This one is a bit hard to drink due to the large amount of greens in this juice. So it took me a bit longer to drink this juice!

Green Love juice
Green Love juice

2.30 pm

Turmeric Tonic,  lemon juice, ginger juice, purified alkaline water, coconut sugar, turmeric, cayenne pepper, black pepper, cardamom, himalayan salt. This one was spicy but I actually liked this juice! It tasted a bit like something from the Middle East because of the spices. I drank it quite fast.

Turmeric Tonic
Turmeric Tonic
Lonneke & Turmeric Tonic
Lonneke & Turmeric Tonic


Veggie Vibe: carrot, cucumber, beet, celery, chard, spinach, ginger, parsley, lemon. This one is hard again! Took me longer time to drink. But you feel really healthy drinking it.

At this point I felt really energized and fit! Getting so many minerals and vitamins in, plus water is really doing good for your body, right?

6.30 pm

Spicy Avocado Soup: avocado, purified alkaline water, spinach, lime juice, celery, cilantro, garlic, Himalayan salt, jalapeño, cumin. This is my least favorite. maybe because of the garlic and that it is thicker. It took me some effort to drink it.

Lonneke & Spicy Avocado Soup
Lonneke & Spicy Avocado Soup


Last juice of the day! Fresh, sweet coconut juice. I love ending a day like this with something super yummy!

Although some people do cleanses a few days in a row, I think it was nice to just do a one day cleanse. This way it does not "shock" your body while still replenishing your body with the essential nutrients. It is also a great that for that day you have a plan, and the 7 juices keep you on track. You don't have to think what you are gonna eat or what's for dinner at night. The cleanse is telling you that already so it relieves stress that way as well!

Why a one day juice cleanse might be good for you

Because you drink the whole day so you are very much hydrated.  And you don't have much time to feel hungry. Right when you feel hungry, you have the thicker Spicy Avocado soup that is filling. I think anyone can do a 1 day cleanse to just feel better and get rid of toxins or indigestion, if you don't get tempted by any food! So do this during a rainy day when you are likely to stay at home, or if you are stuck at the office with no food in sight, that's my recommendation.

You start to appreciate food more while on a cleanse, that is for sure!

Why juicing might not so good for you

You notice there is a lot of parsley added to the juices. This is because parsley contains lots of Vitamin K, a lot of antioxidants, which helps our bones and strengthens our nervous system.(that's good!) But I only learnt later that Parsley, other green leafy vegetables and beets contain a lot of oxalates and goitrogens. I will go into that some other time why that is actually not so good for some people like myself (oxalates can form crystals in your body and can cause kidney stones, goitrogens slow down a thyroid). Not to mention the high sugar intake which research suggests due to the lack of fiber that helps release sugar slowly into the blood system, a juice is causing a sugar spike. And juices that are not pasteurized, can bring harmful bacteria to your gut which can cause a whole other range of issues.

Maybe, just maybe, juice cleansing was a hype from 2006-2016, and now people just have one juice once a while and are onto another fad, like Keto or Paleo?

Related: Why no one does juice cleanses anymore

Organic Avenue used to offer their juices in glass bottles, but they were more expensive as there was a fee for returning the bottles. Now they serve the juices in BPA- free plastic, I thought that was a nice thing! Of course with the demise of Organic Avenue, their bottles are gone too. (I just kept one as a souvenir).

If you want to do a cleanse, there are many places in New York City and beyond to get a juice from, including Juice Press, Pressed Juicery ,Blueprint and Juice Generation

Related: 5 cleanses that get delivered to your door in the USA

p.s. for my readers in the Netherlands: you can order from Sapmeesters.

Final thought on cleanses: You should decide yourself what works for you! I will now enjoy a small juice once a while!

Love, Lonneke

First Published on May 6th 2012, Updated with new insights in 2019


Shop for a good cause

A trip down memory lane! Founder Lonneke Engel and the other girls that supported Organice Your Life organized many events in New York City over the past decade to bring awareness to different causes. Let's check out this one shop for a cause event!

Shop for a good cause party

April 26th 2011 Fabiola Beracasa, Lonneke Engel and Valentina Zelyaeva hosted a charity event in one of the most beautiful vintage boutiques in New York called“Use Your Head”.  (a great name if you want to become more aware of your choices in life!) The owner of the shop, Henry Buhl (Founder of ACE), was kind enough to let us make this event happen. And of course, charming Brazilian manager of the shop – Carlos Barbosa- was a shining star of the night!

Organizing for the party

Lonneke, Carlos and Valentina spent hours during the week before the party organizing the store. The result? A very beautiful high-end looking boutique with clothes displayed beautifully! We were very proud of it. Lonneke said she is going to volunteer more often to help the store stay in good shape! During the party, we all got together with our friends to shop and/or donate our unwanted and gently used clothes.

Profits going to ACE New York

All the profits made a the store, go 100% to  “ACE” , which is a New York organization that helps homeless off the street and back to work, as well as improve communities and clean the streets of Downtown NYC.


It was a fun night where “Organic Avenue” (unfortunately out of business these days) provided us with fresh alkaline water and samples of freshly made juices for everyone. People could ask questions about the cleanses we were doing together with the other OYL contributors and even sign up for it. People got 20% discount on the LOVEdeep 3-day cleanse by using the code "OYLDEEP" at checkout when buying the 3-day LOVEDEEP cleanse at Organic Avenue , they would get 20% discount!

Also a big Thank you for the girls from Organic Avenue who had a wonderful display at our party! And for those who weren’t doing a juice cleanse, we were serving organic sparkling wine. (provided by Valentina! )

La Perla had donated a few amazing dresses! And top-model Doutzen Kroes donated beautiful high-end designer clothing worth thousands of dollars.

A special Thank You goes out to “NAGO” capoeira academy for their donations and presence.

Win- Win

It feels great to have a party and in the meantime raise money for a good cause!

Here some of the photos from the event! Images made by Josh Wong Photography

From Left to Right: OYL's Kate Dillon, Munemi Imai, Lonneke Engel, Valentina Zelyaeva.
Use Your Head shop manager Carlos Barbosa and friend.
Valentina and friends shopping for a good cause!
Lonneke talking to 2 people from New York Magazine.
Fabiola Beracasa and her crew.
Organic Avenue supplied their signature alkaline water and juice samples.
Valentina & friend.

Models love to shop vintage!

Lonneke & Valentina with The Organic Avenue team!
Fabiola & Lonneke checking out the store for great designer must-haves!

All profits went 100 % to charity and the shop was run by volunteers. Use Your Head was located at 262 Mott street in NYC. They went out of business a few years ago unfortunately :(  But you can still support the homeless people of Soho and beyond by going to ACE New York.


Team OYL

First published on April 28th 2011, updated in 2020



My Interview with Denise Mari: Founder of Organic Avenue

In April myself and a few other Organice Your Life contributors were lucky enough to to complete a cleanse with Organic Avenue, which was part of our OYL Detox week, and where we each documented on our blogs a day by day breakdown of each day! (Look back at past posts to see our reviews and experiences!). It was an amazing and unique journey, and I was lucky enough to interview Denise Mari, Founder of Organic Avenue, where she shares her wisdom, inspiration and passion for a green, vegan life! Check out the interview below, and by the end I have a feeling you will finally take the plunge to embark on your own beautiful cleanse with Organic Avenue.


With summer around the corner, the word ‘cleanse’ is thrown around a lot. With heaps of people looking to embark on a cleanse journey, especially here in New York City where there are many to choose from, what sets you apart from the rest?

Our commitment to the best business practice that looks at the long-term effects of what we do. We bottle in glass instead of plastic for people’s health and because plastic is detrimental to the environment. We only use organic ingredients of the highest quality, without chemical or genetic modifications, and we do so because we want to deliver the healthiest product and continue to create this amazing business. We also don’t want to hurt or kill animals and believe that a plant-based diet is healthiest. Science and experience backs this up. We also utilize as cold-chill supply chain to maintain the integrity of our final product. Lastly, Organic Avenue is interested in creating more events and community-gathering opportunities. It’s very exciting to see lifestyle behaviors change and be rewarded with new friendships and conscious connections. We’re interested in creating an exciting place to work and to foster a healthy and rewarding work environment.

How do you approach a prospective client before they embark on a cleanse? Do you advise them on overall lifestyle changes, or warn them it might be a difficult process, as I really think it is an overall mental, physical, and even social experience.

We have many different ways of communicating with potential cleansers and newbies. It’s all about learning where they are, what their goals are and aiding in the transition gently so they can create a healthy foundation. I think the best place to start is with a whole food, plant-based vegan diet, and that takes some learning. Next is the exciting intake of consciously-prepared juices and raw food. Right now I’m working on a book and a program to help touch the lives of as many people as I can. There are definitely points to learn in order to experience all the benefits. I think it’s important to know about the potential challenges in advance, and to be ready to answer all the questions your friends and family would inevitably ask. You have to know how to navigate all the food options and choose healthy foods as often as possible. It’s really all about the individual experience. We want our customer experience to be gentle, loving and challenging too. We all learn most from our challenges.

Do you ever advise someone not to follow through with a cleanse? Especially if they lead a very ‘unhealthy’ lifestyle where maybe cleaning up their diet first and incorporating exercise might be the first step, then advising them to come back at a later date to start a cleanse.

Cleansing is a very personal choice and an extremely self-motivating experience. We are here to provide the products, food and resources and to point people in the right direction based on their needs. We’ve created five cleansing programs for many different entry points and we have a call center available to answer questions. We can switch someone’s program or put it on hold for as long as necessary. It is very rare that one would not be able to complete a cleanse at their own pace. We also suggest that when you sign up for a cleanse, if at any point you feel the strong need to eat something else, do it! It’s not a contest. Every attempt leads to a greater experience and results. It’s so confidence-boosting and allows you to take a closer look at your habits. Remember, most people are addicted to something. We are being played by major food companies with taste enhancers and marketing. It will take awhile to clear your mind and body. Every step is one step close toward the goal of  health and happiness.

Living in New York City, I know how hard it is to sometimes find local, organic produce, where do you source all of your produce and ingredients?

New York City is loaded with stores that stock organic produce and products. We use local sources and national distributors. Anyone in New York City has access to one of the best selections (next to California that is)!

How do you come up with the flavors? And do they change from season to season?

I love vegan food and juice, and I love to turn old favorites into healthy new favorites. I also work closely with Organic Avenue’s chef to come up with new recipes seasonally and when I’m inspired.

Does Organic Avenue differentiate between a detox and a cleanse? If so, what is the difference?

I think of detox as more of a symptom of a cleanse and a cleanse as more of an event and an experience. Cleansing doesn’t always end up with unpleasant detox symptoms. A cleanse is a boost of energy and clarity.

I completed the 3 Day Love Deep Cleanse back in April, and although I had a wonderful experience, I also found it mentally and physically difficult. I already was a vegan and eat a 50/50 diet of raw and cooked foods, but with everyone being different it all affects us in certain ways. What would be the best 3 pieces of advice you would give someone who is about to part-take in an Organic Avenue Cleanse?

  1. It is not a contest so you cannot fail. It’s an experience.
  2. Observe yourself in the process – your thoughts and your cravings. Don’t judge, just observe.
  3. Start slow with LOVEeasy (our introductory cleanse and raw food experience) and then take it a step further with LOVEfast, which gives you juices and salad. After that you’ll be ready for LOVEdeep, which is all juice. Play with it and have fun!

What is on the horizon for Organic Avenue?

More stores so we can serve more people. And more events so we can all be aware, educated and connected. Sign up on our website for a LOVEnote (email) and you can learn about our big event coming up on 11/11/11!

What is Organic Avenue’s all-time favorite Juice? And the most popular?

Our Green LOVE juice is our best seller and most necessary juice! But this summer we are also loving the Spicy Tumeric and Watermelon Juices.


Thank you Denise and Organice Avenue!

Visit to sign up for your cleanse now. After doing the LOVEdeep I can't recommend it enough! It is the perfect summer cleanse, and I truly hope everyone embarks on one, sometime during their life ;) But I think this summer is the perfect time to set sail.

Hope everyone is enjoying the beautiful summer season.

love and stay cool