A trip down memory lane! Founder Lonneke Engel and the other girls that supported Organice Your Life organized many events in New York City over the past decade to bring awareness to different causes. Let’s check out this one shop for a cause event!

Shop for a good cause party

April 26th 2011 Fabiola Beracasa, Lonneke Engel and Valentina Zelyaeva hosted a charity event in one of the most beautiful vintage boutiques in New York called“Use Your Head”.  (a great name if you want to become more aware of your choices in life!) The owner of the shop, Henry Buhl (Founder of ACE), was kind enough to let us make this event happen. And of course, charming Brazilian manager of the shop – Carlos Barbosa- was a shining star of the night!

Organizing for the party

Lonneke, Carlos and Valentina spent hours during the week before the party organizing the store. The result? A very beautiful high-end looking boutique with clothes displayed beautifully! We were very proud of it. Lonneke said she is going to volunteer more often to help the store stay in good shape! During the party, we all got together with our friends to shop and/or donate our unwanted and gently used clothes.

Profits going to ACE New York

All the profits made a the store, go 100% to  “ACE” , which is a New York organization that helps homeless off the street and back to work, as well as improve communities and clean the streets of Downtown NYC.

Sponsors

It was a fun night where “Organic Avenue” (unfortunately out of business these days) provided us with fresh alkaline water and samples of freshly made juices for everyone. People could ask questions about the cleanses we were doing together with the other OYL contributors and even sign up for it. People got 20% discount on the LOVEdeep 3-day cleanse by using the code “OYLDEEP” at checkout when buying the 3-day LOVEDEEP cleanse at Organic Avenue , they would get 20% discount!

Also a big Thank you for the girls from Organic Avenue who had a wonderful display at our party! And for those who weren’t doing a juice cleanse, we were serving organic sparkling wine. (provided by Valentina! )

La Perla had donated a few amazing dresses! And top-model Doutzen Kroes donated beautiful high-end designer clothing worth thousands of dollars.

A special Thank You goes out to “NAGO” capoeira academy for their donations and presence.

Win- Win

It feels great to have a party and in the meantime raise money for a good cause!

Here some of the photos from the event! Images made by Josh Wong Photography

From Left to Right: OYL’s Kate Dillon, Munemi Imai, Lonneke Engel, Valentina Zelyaeva.
Use Your Head shop manager Carlos Barbosa and friend.
Valentina and friends shopping for a good cause!
Lonneke talking to 2 people from New York Magazine.
Fabiola Beracasa and her crew.
Organic Avenue supplied their signature alkaline water and juice samples.
Valentina & friend.

Models love to shop vintage!

Lonneke & Valentina with The Organic Avenue team!
Fabiola & Lonneke checking out the store for great designer must-haves!

All profits went 100 % to charity and the shop was run by volunteers. Use Your Head was located at 262 Mott street in NYC. They went out of business a few years ago unfortunately :(  But you can still support the homeless people of Soho and beyond by going to ACE New York.

Love, 

Team OYL

First published on April 28th 2011, updated in 2019