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Ever heard of Greenwashing? Well, another common phenomenon is Pinkwashing.

Curious to learn more?

Pinkwashing is a term used to describe a company or product that intends to make its customers believe they are active supporters of anti-breast cancer movements and organizations, while in fact using carcinogenic chemicals that are known to cause breast-cancer. The very cancer they are trying to fight. Quite a contradiction, to say the least!

Remember the glossy pink ribbon seen on certain packagings? Well, unless the product is quite “natural” and free of Parabens, Phthalates, Metals and Petrolatum, among others, chances are you are allowing dangerous chemicals to seep into your body.

The paradox is that we as models represent such brands :-/ I have but one thing to say: change happens from the inside out. Be a Pioneer in your own environment!

To learn more visit the excellent coalition Campaign for Safe Cosmetics.

To learn more about Pinkwashing see a little video made by Campaign for Safe Cosmetics:

* Needless to say, breast-cancer and its onset is a complex subject. By no means are certain cosmetic products the only cause of its onset. Environmental factors, genetics, family background, lifestyle etc. all play an important, yet perhaps unknown, role in its development. 

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One Response to Pinkwashing

  1. Lonneke Engel January 20, 2013 at 1:04 pm #

    So true! that’s why the models of OYL actively try to make the fashion & beauty industry healthier and better from inside out, and try to get rid of anything negative that is a blemish on the beautiful industry of creating clothing and striking images. We don’t need pesticides, chemicals and other harmful ingredients in beauty products, there are a lot of great options that don’t harm us, nature on animals. Again there is NO NEED for artificiality in the products we represent. Honest products will conquer I am convinced, if we all keep ourself informed of what we really buy, consume or, in this case, put on our body XXlonn

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