Ever heard of Greenwashing? Well, another common phenomenon is Pinkwashing.

Curious to learn more?

What is Pinkwashing?

Pinkwashing is a term used to describe a company or product that intends to make its customers believe they are active supporters of anti-breast cancer movements and organizations, while in fact using carcinogenic chemicals that are known to cause breast-cancer. The very cancer they are trying to fight. Quite a contradiction, to say the least!

Remember the glossy pink ribbon seen on certain packagings? Well, unless the product is quite “natural” and free of Parabens, Phthalates, Metals and Petrolatum, among others, chances are you are allowing dangerous chemicals to seep into your body.

The paradox is that we as models represent such brands, I have but one thing to say: change happens from the inside out. Be a Pioneer in your own environment!

To learn more visit the excellent coalition Campaign for Safe Cosmetics.

Do you know what is in your makeup and skincare products? It is better if you check it out. You don’t want to put harmful chemicals on your skin, do you? If you do that would mean your body needs more effort to detox from the chemicals.

. * Needless to say, breast-cancer and its onset is a complex subject. By no means are certain cosmetic products the only cause of its onset. Environmental factors, genetics, family background, lifestyle etc. all play an important, yet perhaps unknown, role in its development. 

First published on jan 20th 2013, updated in 2019