The Green Fashion Competition finale season 2
Last week, during Amsterdam Fashion Week, the finale was held of The Green Fashion Competition Season 2. As I am the Ambassador of this great competition, I was going to host the live show. For this, I wore a beautiful green dress by Elsien Gringhuis, the winner of Season 1. The evening started with Elsien showing her new collection.
About TGFC: The Green Fashion Competition has been initiated to create a shift towards a more ecological economy, this by stimulating Entrepreneurs and Green Fashion. After the competition the designers that win are being supported to make sure they become really a sustainable brand, a fashion label that is green and a fashion label hat lasts.
This year it was going to be even more exciting, as we heard that HRH Princess Maxima of the Netherlands was going to attend this show and this show only! Of course that got me a bit nervous, but exciting as well! And next to that, the winner was going to be announced by Dutch Minister of Economic Affairs, Maxime Verhagen. With these kind of special people supporting us, of course we got a lot of press and attention.
- HRH Princess Maxima of the Netherlands wearing Jan Taminiau by Joey Holthaus
I had the chance to speak to Princess Maxima after the show. She is truly a remarkable strong and beautiful woman! I think the dutch can be proud that she will become the Queen of the Netherlands in the future together with Crown Prince Willem-Alexander who will be King. She was also very interested in the winning designers, in their production process, and where they get there yarn and other products from. I think she liked the show, and I hope she will come back next year for season 3!
- Lonneke and Princess Maxima having a conversation about TGFC, picture by Marloes Engel.
About the winners of the competition:
- Lonneke, Carrie Parry, Maxime Verhagen by Joey Holthaus
Winner of Category 2, the young entrepreneurs who are just starting out in the fashion industry, was won by NYC based designer Carrie Parry! She had a colorful collection of wearable clothing, and with that she won 15000 euros and the support of the Green Fashion Competition group of business experts so she can create a successful business.
- Lonneke, Studio Jux, Maxime Verhagen by Joey Holthaus
Winner of Category 1, the existing fashion labels, was Studio Jux. They have their work space in Nepal, and overall had the best business plan and outfits. They also have a men’sline of clothing. They won 25000 euros and the support of The Green Fashion Competition group of business experts so they can continue a successful business as they have right now.
See below videos and more pictures from the show.
See the show here! Amsterdam Fashion Week /The Green Fashion Competition Friday January 27th.
My OYL friends came to support me! So happy they did! :
- Lonneke presenting in front of 800 guests by Joey Holthaus
- OYL contributors Maruja & Joey
- OYL contributors Maruja, Lonneke & OYL photographer Alique at the show! By Joey Holthaus.
I am looking forward to July, when we announce the start of The Green Fashion Competition season 3!
Note: This year The Green Collective was created, which also consists of The Green Design Competition with Ambassador Jurgen Bey, and The Green Architecture Competition, with Ambassador Johan van Lierop. Check it out!
Follow The Green Fashion Competition and Amsterdam Fashion Week on Twitter!
Love, Lonneke
Congratulations!!! Great event!! You look stunning in green dress! xx