Designers Against Aids

Designers Against Aids

Postby Lonneke » Sun Sep 27, 2009 10:32 am

DESIGNERS AGAINST AIDS (DAA) is a project founded in 2004 to raise AIDS Awareness in the international media and towards the general public -more specifically towards young people in the industrialized countries- using elements from pop culture (music, fashion, design, arts, sports, film, celebrities, etc).

A great example of this approach are the Fashion Against AIDS campaigns/collections launched worldwide in partnership with H&M, joining forces with renowned fashion designers and music artists - the perfect cooperation between a creative charity brand and a high street retailer!

In the online shop, in collaboration with Global Detox, DAA presents pesticide-free, Fair Trade cotton collections consisting of celeb-designed T-shirts, hoodies, underwear and nightwear for men and women.

By purchasing these items you will be supporting the creation of the International HIV/AIDS Awareness Education Center (IHAEC) in Antwerp, Belgium, which aims to inspire and teach young people to raise awareness in their own country of origin, after they have followed a month-long course with us.

The DAA logo - stitched or printed on every item we sell - features our website url, enabling people to find recent information on HIV/AIDS through the ‘Links’ page on our website. DAA also takes part in events, exhibitions, fairs and festivities and collaborates with interested artists, organisations and brands - drawing more attention to the cause as they go.

Wearing DAA garments will make you feel good in more ways than one!
To learn more about our work, please visit:
www.designersagainstaids.com

the online shop:
www.designersagainstaidsshop.com
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Lonneke
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