This post is also available in: Portuguese (Brazil)
I’ve spent a lot of time asking myself what’s the best way to do something that really helps the ones in need. Every year, when the month of December comes, I want to make even more of what we’ve been doing all year around…
Back in 2007, couple of my dearest friends had the amazing idea of creating a non profitable association, about the time we were all living in France. What got them inspired was the work made by another friend that worked for brazilian organization called “GOL de Letra” that it’s organized by famous brazilian soccer players. Differently from its source of inspiration – The Heart of Fashion was created to gather the fashion industry together for a greater good.
I have loved the idea from the beginning and got involved with the whole project. 2013 It’s the 5th year of our Holidays campaigns, and I’m so happy and proud of what was accomplished all this years , all the people we helped putting smiles on theirs faces, meals into their plates… It feels so great being able to share some of this happiness to inspire your Christmas to be whole and complete – if you also are willing to spread love trough your actions… There are so many ways to do so !
The Heart of Fashion is well known among brazilian models and other fashion people but it’s quickly spreading around. Top models like Michelle Alves, the canadian Coco Rocha and the german Julia Stegner have been supporting the cause from its first days.
There are basically 3 institutions The Heart of Fashion supports : a nursing home , a program that help favela families and a Home for kids and teenagers found in the streets ( following names : Lar de velhinhos de Sao Tomé das Letras , Favela Maraba and Casas Taiguara) . It’s pretty basic – but the association is helping a good range of people and growing!
I do it every end of year ( and all year around too! ) with all my heart and love. I find myself more energized and ready for a brand new YEAR after all.
Holidays season is here… exercise your GOOD Heart!
Xo Carol :)