I once did a one day juice cleanse. All the way with the cheesy “I kiss my juice” pictures as proof.  I had a bit hangover from just drinking 2 bellinis at the Operation Smile Ball the day before. So when you don’t feel so great, what do you do? Exactly you take care of yourself! Eating really healthy is your own medicine. So I decided to visit Organic Avenue.

About Organic Avenue

Organic Avenue was a vegan and rawfood chain in New York City. It was founded by Denise Mari,  and back in the day I did an interview with her. There were so many new Organic Avenue Locations popping up around town at one point. To me it seemed they had a lot of success, but they also seemed to grow too fast. After a few years Denise sold the company, and from what I’ve read, she came back on board to run the company.  OA incorporated different foods into the menu besides cleanses (the vegan chicken and waffles was great!) but eventually they went out of business :( . Sad story of a vegan health food store I enjoyed so much in NYC! I notice many of my favorite restaurants have gone out of business, it is just part of doing business in New York City.

Organic Avenue Soho location
Organic Avenue Soho location before it closed

Now back to the juice cleanse story: There used to be an Organic Avenue Location in Soho, close to where I live, and I decided to do their one day cleanses.

The 1 day juice cleanse

I received 7 bottles of juice. 1 small one to start the day with chlorophyll, and 6 juices.  You were told to drink water in between..

1 day cleanse from Organic Avenue
1 day cleanse by Organic Avenue

8.30 am

Let’s start this juice cleanse! I woke up tired and had my first juice at this time. A chlorophyll shot that made my tongue green! It has a specific taste, but it is not bad. Chlorophyll comes from plants and is an “extremely important bio molecule, critical in photosynthesis, which allows plants to absorb energy from light.”- Quote from Wikipedia  

chlorophyll shot
chlorophyll shot

10 am

My first real juice is a nice simple orange juice. A great way to start a morning with some sweet citrus fruit juice.

orange juice
orange juice

12 pm

Green Love juice. Cucumber, celery, chard, spinach, pear, collard greens, kale, romaine, parsley, lemon juice. This one is a bit hard to drink due to the large amount of greens in this juice. So it took me a bit longer to drink this juice!

Green Love juice
Green Love juice

2.30 pm

Turmeric Tonic,  lemon juice, ginger juice, purified alkaline water, coconut sugar, turmeric, cayenne pepper, black pepper, cardamom, himalayan salt. This one was spicy but I actually liked this juice! It tasted a bit like something from the Middle East because of the spices. I drank it quite fast.

Turmeric Tonic
Turmeric Tonic
Lonneke & Turmeric Tonic
Lonneke & Turmeric Tonic

4.30pm

Veggie Vibe: carrot, cucumber, beet, celery, chard, spinach, ginger, parsley, lemon. This one is hard again! Took me longer time to drink. But you feel really healthy drinking it.

At this point I felt really energized and fit! Getting so many minerals and vitamins in, plus water is really doing good for your body, right?

6.30 pm

Spicy Avocado Soup: avocado, purified alkaline water, spinach, lime juice, celery, cilantro, garlic, Himalayan salt, jalapeño, cumin. This is my least favorite. maybe because of the garlic and that it is thicker. It took me some effort to drink it.

Lonneke & Spicy Avocado Soup
Lonneke & Spicy Avocado Soup

8pm

Last juice of the day! Fresh, sweet coconut juice. I love ending a day like this with something super yummy!

Although some people do cleanses a few days in a row, I think it was nice to just do a one day cleanse. This way it does not “shock” your body while still replenishing your body with the essential nutrients. It is also a great that for that day you have a plan, and the 7 juices keep you on track. You don’t have to think what you are gonna eat or what’s for dinner at night. The cleanse is telling you that already so it relieves stress that way as well!

Why a one day juice cleanse might be good for you

Because you drink the whole day so you are very much hydrated.  And you don’t have much time to feel hungry. Right when you feel hungry, you have the thicker Spicy Avocado soup that is filling. I think anyone can do a 1 day cleanse to just feel better and get rid of toxins or indigestion, if you don’t get tempted by any food! So do this during a rainy day when you are likely to stay at home, or if you are stuck at the office with no food in sight, that’s my recommendation.

You start to appreciate food more while on a cleanse, that is for sure!

Why juicing might not so good for you

You notice there is a lot of parsley added to the juices. This is because parsley contains lots of Vitamin K, a lot of antioxidants, which helps our bones and strengthens our nervous system.(that’s good!) But I only learnt later that Parsley, other green leafy vegetables and beets contain a lot of oxalates and goitrogens. I will go into that some other time why that is actually not so good for some people like myself (oxalates can form crystals in your body and can cause kidney stones, goitrogens slow down a thyroid). Not to mention the high sugar intake which research suggests due to the lack of fiber that helps release sugar slowly into the blood system, a juice is causing a sugar spike. And juices that are not pasteurized, can bring harmful bacteria to your gut which can cause a whole other range of issues.

Maybe, just maybe, juice cleansing was a hype from 2006-2016, and now people just have one juice once a while and are onto another fad, like Keto or Paleo?

Related: Why no one does juice cleanses anymore

Organic Avenue used to offer their juices in glass bottles, but they were more expensive as there was a fee for returning the bottles. Now they serve the juices in BPA- free plastic, I thought that was a nice thing! Of course with the demise of Organic Avenue, their bottles are gone too. (I just kept one as a souvenir).

If you want to do a cleanse, there are many places in New York City and beyond to get a juice from, including Juice Press, Pressed Juicery ,Blueprint and Juice Generation

Related: 5 cleanses that get delivered to your door in the USA

p.s. for my readers in the Netherlands: you can order from Sapmeesters.

Final thought on cleanses: You should decide yourself what works for you! I will now enjoy a small juice once a while!

Love, Lonneke

First Published on May 6th 2012, Updated with new insights in 2019